WPP AUNZ

A match made in Aussie heaven

A Match Made in Aussie Heaven

 A Match Made in Aussie Heaven

Two of Australia’s favourite dessert brands -  Tim Tam and Gelato Messina - have teamed up to create a delicious range of gelato-inspired biscuits, with unique packaging created by brand design agency Landor that bring  brand new meaning to the Tim Tam slam!
 
With a vision to excite consumers with innovative and indulgent flavours, Tim Tam and Messina have crafted a unique, category-disrupting range including flavours Choc Mint, Salted Caramel & Vanilla, Coconut & Lychee and Black Forest.       
 
Landor were engaged to create eye-catching packaging to showcase the unique flavours and quality ingredients that both Arnott’s and Messina are renowned for, and represent the two individual brand personalities.
 
Nichola Dearn, Creative Director, Landor Sydney says: ‘It has been a privilege to work with these two iconic brands, creating a standout design that merges the authenticity and heritage of Tim Tam with the quirky cool of Messina.’
 
Commenting on the partnership, Claire Kesby-Smith, Marketing Manager, Arnott’s said: “This new generation of Tim Tam is one of our most exciting and innovative yet. Gelato Messina is leading the way in the Aussie gelato movement, and we’re thrilled to pair their expertise with Australia’s most-loved chocolate biscuit.”
 
Landor is part of WPP AUNZ, Australasia’s leading marketing content and communications group.
 
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