13 July, 2016
Dreamworld appoints Grey Sydney
Dreamworld is turning up the thrill meter on the park’s marketing campaigns, appointing Grey Sydney as it’s new creative agency.
Australia’s biggest theme park, Dreamworld, continues to focus on driving local, national and international visitation to their worlds of entertainment.
With the increased and diverse entertainment opportunities available to visitors on the Gold Coast, Dreamworld recognises that driving innovative creative, supported by seamless data and media analysis, is an unbeatable strategy.
Last year Dreamworld appointed Match Media to innovate in the media space and this new partnership will complete and compliment the team.
Dreamworld CEO Craig Davidson said “Grey perfectly complements our brand and we were impressed with their team, enthusiasm, and extensive campaign experience. We believe they can give us a competitive edge in a challenging market.’
“It was important that we found the right team that understood the need to evolve the way we communicate relevant messages of our vast array of products in today’s challenging consumer environment both domestically and internationally. Grey proved to us that they understood this need and demonstrated solid insights and innovative creative that allowed us to do this,” said Mr Davidson.
Paul Worboys, Chief Operating Officer of Grey Group Australia said: “We are extremely proud to be able to partner with an iconic, 35-year-old brand like Dreamworld. The chance to work with such like-minded client partners, combined with the exciting developments and changes that are in the pipeline for Dreamworld, is a rare opportunity indeed.”
“I think everyone at the agency put their hand up to work on this pitch,” added Chad Mackenzie, Creative Director of Grey Sydney. “The Dreamworld brand is all about Happiness. And what more could a creative department want more than a chance to drive innovation in a space where Happiness is the mantra? We can’t wait to get stuck in.”
The agency commenced working with Dreamworld as of 1 July.
For more information, contact: Rebecca Tilly, WPP AUNZ, Tel: +61 410 501 043.