WPP AUNZ

KFC Asks Aussies for Highlights to Kick Off the HCG’S Third Season

November 29, 2016

KFC Asks Aussies for Highlights to Kick Off the HCG’S Third Season

New campaign features Fitzy & Wippa’s commentary on videos from Home Cricket Grounds across Australia
 
Today KFC Australia launches its 2016/17 cricket campaign featuring the Home Cricket Ground, which was first introduced three years ago, as a place that allows Aussies to be their true selves and enjoy summer.
 
This year’s campaign aims to drive user generated content to the specially created website. The videos will then be dubbed with bespoke commentary from Fitzy & Wippa, bringing these special moments to life with their unique and distinctly Aussie banter. Free chips will be given to every successful upload, the most viewed entry each week will win $1,000 and all entries go into the draw to win cricket tickets.
 
Ogilvy Sydney Group Creative Director, Shaun Branagan said: “KFC’s summer cricket campaign is all about bringing the ‘Home Cricket Ground’ or the HCG to life through user generated content. Pretty much everyone has a funny video on their phone that could be made a lot funnier with some comedic commentary from Fitzy & Wippa.”
 
The integrated 360 campaign, that features; TV, social, PR, Digital, OOH, Radio, At Match Assets and Stadium Signage, launches today from Ogilvy Sydney and also introduces the new Bacon Lovers Burger and new range of frozen carbonated beverages featuring Pepsi and Mountain Dew. More new products will be introduced throughout the course of the summer.
 
Catherine Tan, Chief Marketing Officer at KFC said, “For over 15 years KFC has been has been celebrating cricket across Australia. We are so excited that this year we get to see, and celebrate, individual highlights from HCGs across the nation. We’re anticipating Fitzy & Wippa’s commentary will add fun and hilarity to Aussies favourite HCG highlights.”
 
“Along with the nation’s highlights we are looking forward to another successful year of the KFC Big Bash League. Last year saw record breaking numbers in attendance as well as viewership, and we’re confident that the 2016/17 season will be the best yet.”
 
Throughout the summer, KFC will also execute their sponsorship at all KFC Big Bash League and KFC International T20s games around the country.
 
KFC is a Gold Partner of Cricket Australia, a partnership that started in 2003, and will continue to hold the naming rights to the KFC T20 International and T20 Big Bash League.
 
For more information about KFC’s HCG campaign visit:
 
Campaign landing page: www.thehcg.com.au
Twitter: #theHCG
 
 
CREDITS 
 
KFC:
Chief Marketing Officer: Catherine Tan
Marketing Director, Group Meals: Angela Richards
Marketing Director, Group Meals: Sally Spriggs
 
Creative: Ogilvy Sydney
Group Creative Director: Shaun Branagan        
Copywriter: Tristan Viney
Art Director: Carl Robertson
Senior Agency Producer: Amanda Bennie
Deputy Head of Strategy: Ryan O'Connell
Group Account Director & Director of Account Management: Katie Dally
Account Director: Kate Smith
Social Strategist: Jennifer Ngai
 
Production Company: Ogilvy X
Director: Simon “Mo” Macrae
Executive Producer:  Rob Spencer
Supervising Producer: Josh Jenkins
Editor: Mark Bennett
Post Production: ALT VFX
Post Producer: Hugo Munro
Audio: Sound Reservoir
Sound Engineer: Barry Stewart
Content Director: Zac Lynch Woodlock 
 
Public Relations: Edelman Australia
Director: Carla Webb
Senior Account Manager: Harrie Jack
Account Executive: Erin Price
 
Branded Entertainment: Ensemble
Chief Executive Officer: Melissa Fein
Commercial Director: Ian Smith
Client Director: Ash O’Rourke
 
Media: MediaCom
Business Lead:  Adele Burke
Director, Activations and Investment: Terrie Severino
Manager, Activations & Investment: Sarah Nolan  
 
In store merchandising: Design Intoto
Account Director: Lisa Mitchell
Design Director: Daniel Foster
 
Ends