WPP AUNZ

Ogilvy eyes the starting line

August 25, 2016

Ogilvy eyes the starting line

Ogilvy's globally stated philosophy is to 'make brands matter.' However in Australia its been working to turn that lens on itself and make its own brand matter more in this market.
Ogilvy Australia CEO David Fox has been at the helm of the network for two years, but ask him where he sees the agency at now and he'll be blunt; “We've gotten to the start line”. Since his arrival on Australian soil from working in the leadership team of Geometry in London, Fox has been on a mission to craft Ogilvy into the agency its clients are going to want tomorrow, in what he's called 'Australia's biggest re-start up”.

For further information please find the article at: Ogilvy Eyes the Starting Line