April 21, 2016
Ogilvy PR Australia, the largest public relations and public affairs firm in Australia, has signed affiliate agreements with two specialist public relations firms in New Zealand to create its first Trans-Tasman network.
Blackland PR and Cadence Communications will partner with Ogilvy PR Australia to broaden the reach for clients on both sides of the Tasman, from their bases in the capital, Wellington, and Auckland, respectively.
CEO of Ogilvy PR Australia, Kieran Moore, said: “This agreement is the culmination of many months of work to find and secure the right partners to support our company’s work in New Zealand. Given the size of the NZ market, it was quickly evident that one agency was unlikely to be able to meet all of OPR’s needs in New Zealand. We identified Blackland and Cadence as the two most reputable, independent, unaffiliated agencies who could deliver for us and we are excited about our futures,” she said.
Among the advantages identified by Ms Moore include the local expertise and input from established communications entities; opportunities for hot-desking or office exchanges for teams on both sides; and, where it makes sense, local activation on the ground in each country.
Blackland PR was founded in 2012 by two of New Zealand’s most experienced communications practitioners, with more than 25 years’ experience in what they say is “the modern art of persuasive conversation with real people”.
Mark Blackham and Nick Gowland are a power combination who have worked at the highest level of government in New Zealand, and with some of the biggest corporate brands in the country. Their advice covers all aspects of contemporary media, from social to direct communications, traditional channels and government relations. Corporate reputation management is another specialty, and they have advised executives and board directors on message development, effective media relations and issues management.
Commenting on the partnership, Mark Blackman, Director, said: “We specialise in helping organisations in the crucial ‘last mile’ of communication – actually connecting them to real people in every corner of New Zealand. We’re delighted that an international agency of Ogilvy PR’s standing recognises our expertise in getting real messages through to real people.”
Cadence Communications was founded by Suzanne McNamara and Anna Radford. Their expertise is built on skilled, deep experience, value for money, integrity, insight and intelligence, and enduring value. The Cadence team is skilled across all aspects of communications, including online PR and social media marketing, strategy and content development, and web analytics and project management.
According to Cadence principals, Anna Radford and Suzanne McNamara, the partnership is great news for Cadence and its clients.
“Achieving great outcomes for our clients lies at the core of the way we do business and we believe that our affiliation with Ogilvy will strengthen our ability to deliver upon this promise. Best results are achieved by having a PR team on the ground in a country, so it’s great we can offer our clients such a highly-respected Australian partner as part of our wider team.”
Blackland PR (L-R) John Mitchell, Nick Gowland, Mark Blackham, Nicky Barton
Ogilvy PR Australia is part of WPP AUNZ.