WPP AUNZ

Marketing Death Exaggerated

September 13, 2016

Rob Morrison | Creative Director | OgilvyOne

As appeared on Marketing Mag
 

With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing.

A couple of years ago one of my clever clients identified a change in the pecking order on the management boards of Australian business. They were looking to expand their remit across the C-Suite and in the process to tap bigger budgets.

 
 

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