WPP AUNZ

Rip Curl Search

Rip Curl Search

VML Australia

Rip Curl, a leading surf brand, had been looking at wearable technology and felt there was enormous possibilities to deliver something unique and useful to their consumers. At the same time, VML Sydney had been searching for an opportunity to put our technology expertise to the test.
 
Already partners in strategic data research, VML and Rip Curl built upon that relationship and our shared enthusiasm for innovation. Together, we found a way to not only capitalize on an emerging wearable market, but to give surfers an edge no other brand could give them.