WPP AUNZ

Tourism Australia

Virtual Reality

DT and Millipede

As part of the ‘There’s Nothing like Australia’ campaign, DT and Millipede, the agency’s specialist mobile arm, developed and created an experience like no other. Using the magic of VR, the campaign takes the viewer through more than a dozen distinct aquatic and coastal locations. From riding over the 12 Apostles, through to swimming in Sydney Harbour and snorkelling on the Great Barrier Reef, the viewer experiences every Australian state and territory. The campaign was officially unveiled at a gala event in New York City on Australia Day eve, which was attended by Chris Hemsworth, Aussie chefs Luke Mangan and Curtis Stone, and Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
 
The success of this experience led DT and Millipede to create similar offerings with quick succession for South Australia Tourism and Laneway Festival in Singapore, highlighting the technical and creative effectiveness that comes as a result of partner agencies working closely together.