WPP AUNZ

Christine O’Keefe joins GPY&R Melbourne

September 8, 2016

Christine O’Keefe joins GPY&R Melbourne from CHI & Partners, London

Senior Strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI & Partners, London.
 
Christine has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.
 
Most recently at CHI & Partners, Christine played a pivotal role in driving brand reappraisal for market leading energy company British Gas through their #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets. 
GPY&R Melbourne Planning Director Mike Hyde says: “Great thinking sits at the heart of great ideas and Christine brings this in spades. She’s driven to create great work and most importantly is a really nice person who will be fun to work with." 
 
Says Christine: “I’ve had my eye on GPY&R for a while now, I think their work is some of the best I have seen which is a reflection of their great client relationships and relentless hunger as an agency. I can’t wait to throw my hat in the ring and join the team in building fantastic work, and in my home town too”.
Y&R was the most awarded network in ANZ at the 2016 Cannes Festival of Creativity.
 
It is part of WPP AUNZ, Australasia’s leading marketing content and communications group.
 
Contact: 
Kathryn Cooper
Business Development Director
0410942215
 
About George Patterson Y&R
GPY&R is one of Australia’s leading marketing communications companies, founded in 1934 as George Patterson and later merged with Y&R in 2005.
It is part of Y&R Group, comprising GPY&R, Y&R NZ, VML Australia, IdeaWorks, and Blaze.
Y&R Group has a vast network of global resources, with 186 offices in over 90 countries around the world.
 
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