WPP AUNZ

AdNews – Industry Profile: WPP AUNZ’s data investment CEO Ben Dixon

AdNews - Industry Profile: WPP AUNZ's data investment CEO Ben Dixon

AdNews - Industry Profile: WPP AUNZ's data investment CEO Ben Dixon

14th Feburary 2017 | Published Originally on AdNews.com.au
 
Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we chat to WPP AUNZ data investment management CEO, Ben Dixon.
 
Duration in current role/time at the company:
I've been at WPP AUNZ one year and WPP 10 years.
 
In one sentence, how would you describe what the company does?
We provide the full suite of marketing insights and consulting services to clients. We are a stable of specialist brands who collaborate to bring expertise together to help businesses grow.
 
In one sentence, what does your role involve?
My role is primarily around connecting the businesses and helping them to collaborate as well as connecting clients and industry leaders with our expertise. Behind the scenes my role is around streamlining operations, marketing and business support services to give each of our businesses access to scale, efficiency and best practice.
 
To continue reading this article, please click here