WPP AUNZ

AMR expands specialist offering and bolsters senior team

April 21, 2016

Leading research consultancy AMR, part of WPP AUNZ, is expanding its specialist offering, building new capabilities in the area of qualitative and technology research while bolstering its senior team.

As part of the expansion it has hired Dorothy Dudley as Qualitative Director, and Nick Deverson as Group Account Director, who will both focus on delivering the new service offerings while providing expert consultancy.
 
AMR’s Managing Director Oliver Freedman said the new hires will “provide our clients with access to new capabilities that match our in-depth understanding of their business”.
 
“The appointment of Dorothy and Nick provide existing clients, and new prospects with the opportunity to access experts in their related fields. They are both highly experienced research consultants who will complement the insights work we are currently delivering, while driving further growth in new areas. We are excited to have them both on board.”
 
A senior researcher for more than 20 years, and a qualitative research specialist for 15, Dudley has a passion for government and social research, teamed with extensive experience in the finance, healthcare and FMCG sectors. She joins AMR after holding senior qualitative ranging from boutique consultancies through to global agencies. Most recently she was the Director of The Ipsos Mind & Mood Report (previously The Mackay Report). At AMR she will be responsible for overseeing and developing the AMR qualitative offering, and enhancing AMR’s existing qualitative expertise and capabilities.
 
“Dorothy is well-versed in a range of qualitative methodologies and the application of psychological models and techniques to uncover deeper insights, which will be a valuable addition to our already skilled qualitative team,” explained Mathew Densten, AMR Executive General Manager. “Her focus on developing young talent will also be a valuable asset to the AMR business as we look to further grow our capabilities in response to client demand.”
 
Deverson is a highly experienced quantitative researcher, having worked in market, social and economic research for 18 years across both commercial and public sectors. Most recently he was Client Service Director and Co-Owner of the Perth-based, technology-focused market research firm Capitalis. He has a strong grounding in quantitative research methods, courtesy of ten years spent as a researcher and analyst with the Australian Bureau of Statistics, which he combines with a strong commercial awareness and knowledge of management models.
 
He will be a member of the AMR Sydney senior management ranks, heading a team responsible for AMR’s key accounts. His responsibilities include establishing AMR as the go-to market research firm for insight into the current state and future directions of the Australian technology industry.
 
“Nick has unique experience having worked across almost all industries sectors but is most passionate about the technology industry, which has seen him consult to many of the world’s leading technology companies both in Australia and overseas. This technology focus is an excellent addition to our team as we work across an increasingly broad range of industries,” Densten said.
 
Both appointments are effective immediately. AMR is part of WPP AUNZ.