HESTA brand promise comes to life on new website
HESTA Brand Promise Comes to Life on New Website
Melbourne, February 6, 2017: Creative technology agency DT, part of WPP AUNZ, has launched a stunning new website redesign for HESTA, Australia’s largest health and community services industry super fund.
The redesign aims to refresh HESTA’s digital presence with a focus on making the brand stand out from its competitors, and deliver an easier-to-use and engaging experience for its members.
DT’s remit included all digital, experience and content strategy, and the design and development for the new website.
HESTA’s Executive – Marketing Strategy, Lisa Samuels, said the business needed to find the most effective and efficient way to communicate and engage its members and stakeholders through new digital communication channels.
“For HESTA, consolidating its many streams of content creation and publishing within a single digital platform presents a range of opportunities to better serve our member and other audiences,” said Samuels. “Our new website, not only achieves this strategic objective, it’s also easy to navigate, informative and engaging and enables HESTA to continue its progression as a digital-first organisation across all of its communications.
“The website redesign occurred at the same time that we conducted a major brand refresh, which allowed us to use HESTA’s vibrant new colour palette and other visual elements of the new brand to create a modern and bold web experience.”
Alisia Muscat, Managing Director of DT Melbourne, said the new website is the result of wide-ranging research, testing and design to produce a user-friendly and contemporary website which also helps deliver on HESTA’s core goal: to improve the retirement of every HESTA member.
“The website brings the new HESTA brand and brand promise to life,” said Muscat. “The collaborative approach between design, development and content teams shaped the successful outcome of this project, as well as a very hands-on effort from the client team.”
“The brief was about creating a single digital platform that would help HESTA members and stakeholders, to make informed decisions by providing the right information and empowering them to take action. The result is a website that clearly makes complex decisions easier through excellent information and design.” Muscat concluded.
The new site can be viewed at www.hesta.com.au
Nicki Wright - Art Direction/Lead Experience Designer
Bjorn Amherd - UX Lead
Gordon McNenney - Content Strategy Director
Aimee Harel – Content Writer
Sarah Stocks - Senior Strategist
Alice Wainwright - Account Director
Chris Evans & Javier de la Rosa - Project Manager
Luciano di Leonardo - Technical Lead
DT is part of WPP AUNZ, the region’s leading marketing communications and content group.
For further information, please contact Sandra Renowden, WPPAUNZ on +61 403 823 218
HESTA is the industry super fund for health and community services (often referred to as HACS). Since 1987, HESTA has grown to become the largest super fund dedicated to this industry, with 51% market share. Today they have more than 820,000 members and $37 billion in assets.
The fund is one of 15 super funds run only to benefit members. HESTA are passionate about using their low member fees to deliver back to their members through strong, long-term returns, outstanding member benefits, and education and advice about super.