October 27, 2016
Hill + Knowlton Strategies, new PR agency of record for CDMX
CDMX Tourism Promotion Fund implementing strategic PR plan to encourage tourism in Australia.
CDMX Tourism Promotion Fund office has announced its strategic alliance with Hill+Knowlton Strategies, in order to promote the visit of a greater number of Australian tourists in Mexico City.
"Hill + Knowlton Strategies is very proud to have been appointed by with the team of CDMX Tourism Promotion Fund in order to promote the great attractions of Mexico City. Whilst the distance seems vast, in Australia we share many of Mexico’s tastes and preferences and look forward to building a strategy to promote Mexico City as a tourist destination for Aussies. We have the challenge of achieving that a greater number of tourists of these countries visit us", said Helen Reiher, CDMX Account Lead H+K Strategies Australia.
According to market research, Australians show great interest in Mexican culture and traditions. Mexican cuisine in particular is extremely popular in the cities of Melbourne and Sydney, with a number of Mexican restaurants and bars opening in recent years. With this and the travel appetite for young Australians, Mexico City has become a hotly sought after destination.
With this alliance, the CDMX Tourism Promotion Fund office and Hill+Knowlton Strategies will promote the wonders of Mexico City and position it as one of the favorite destinations of Australians.
CDMX’s appointment of Hill+Knowlton Strategies Australia is part of a wider global alignment between the two firms, which also covers the Mexico and Thailand markets.
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