WPP AUNZ

Parkinson’s NSW new campaign

April 11, 2016

A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.

The emotionally confronting film, entitled "The Lucky Ones", showcases one of the current ‘best’ treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery. The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation 6 years ago.
 
Simon Langley, ECD, J Walter Thompson Sydney said he was proud of the agency for creating such an important advertising campaign, and hoped the film achieved its objective of encouraging donations to help cure this debilitating disease.
 
“Parkinson’s is not a well-known disease so we had to create a campaign which would cut through and make people sit up and take action.  Amazingly the patient has to be awake throughout the entire operation which we filmed live, and our patient delivers the powerful VO to camera right there on the operating table – mid operation.
 
“It’s compelling viewing which will no doubt hit a raw nerve with viewers and we hope motivate them to take action and donate money to the cause.”
 
"The Lucky Ones" will be seeded on Facebook & Unruly and is supported by an additional hub website on www.pnsw.org.au  - with further video content and donation button. Supported by PR, the Campaign launches on Monday 11th April on A Current Affair who interviewed the ‘talent’ Andy and his family.
 
View the "The Lucky Ones":
https://youtu.be/lvDMETDk_SQ
 
 
 


Credits

Client:  Parkinson’s NSW
Marketing Director: Clare Audet
Events & Fundraising Manager: Claire Tester
Agency: J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Creative Team: Laurie Geddes, John Lam & Matt Thorne
Editor: Kel Gronow
Executive Planning Director: Angela Morris
Senior Planner: Carly Yanco
Group Account Director: Milly Hall 
Senior Account Manager: Isabelle Udall 
Production Company:  We Are Content:
Director: David Jagoda
Producer: Rob Schrieber
Post Production (grade and online): Method Studios
Sound Studio: Smith & Western. 
PR agency: Hill & Knowlton 
Head of Consumer: Amelia Tipping
Account Director: Ashley Mawer
Account Manager: Jayne Ellis 
 
J. Walter Thompson is part of WPP AUNZ.
 
For further information, please contact:
Rebecca Tilly, WPP AUNZ on +61 410 501 043