WPP AUNZ

Australian Olympic Team

Australian Olympic Team

1 Kent Street

No nation loves its sports more than Australia and in the run up to Rio our Olympic heroes were never going be short of media attention. So the strategy behind the ‘Live the dream, love the team’ campaign developed by WPP AUNZ special projects agency 1 Kent Street was to remind ordinary Australians that the games belong to them as much as they do to the 440 young men and women lucky enough to compete in them.